Word: motoring
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...luxuries as present U.S. cars. While all the designing and other work on the new cars has been done in the deepest secrecy, details have been leaked out by tool-and diemakers and other suppliers. With this help, plus sneak shots of a Chevy model on the proving grounds, Motor Life, the auto trade magazine (TIME, Oct. 21, 1957), has put together its own preview of the new cars. The automakers have brushed off the sketches as speculative since the cars are still being designed and may well be changed more before they finally appear in dealers' showrooms...
...independent manufacturer at a competitive disadvantage with Detroit's Big Three automakers? Not at all, answered Chairman Robert F. Black of White Motor Co. last week, as he presented the best possible evidence that his company, the nation's oldest truckmaking firm, is feeling no pain from G.M., Ford or Chrysler competition. On a record $270 million in sales, White earned $6.95 per share in 1958, almost the highest profit in its 59-year-old trucking history, in a year when overall truck sales dropped 18%. Of the profits, $3 per share were racked up in the final...
...White company was on its last legs in 1935 when the stockholders brought Black in to save it. Black's first accomplishment was to bring out, in 1937, the first light, fast truck motor that gave the truck industry the kind of power needed for modern, swift intercity traffic. White again turned the industry on its hubcap by tucking the truck motor under the cab seat. This cut 1 ft. off the cab length, substantially increasing the loading space. To answer the industry's need for an easily serviced engine, White made cabs that would tilt forward, exposing...
Like the automakers, the motorboat makers are shifting away from yesteryear's jukebox styling. The 1959 models have toned-down colors, trimmed-down fins, less chrome. There are also fewer extra-cost gadgets. Said President Sherwood Egbert of the Outboard Motor Manufacturers' Association: "Instead of bringing out a huge array of new accessories, we have settled down to making our product more reliable, cheaper to operate...
...FORD MOTOR CO. will start its own car-financing company. Ford had financing arm from 1928 to 1933, sold it for $30 million to what is now C.I.T. Financial Corp., which does most of Ford's new-car financing...