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Word: motoring (lookup in dictionary) (lookup stats)
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...because surgeons have pet preferences about details. Biggest difference is in how the blood is oxygenated: some machines bubble the oxygen through the blood, others spread the blood in a thin film over screens in an oxygen-filled chamber. Virtually all the machines are now driven by an electric motor pump, and many need a squad of physicians and technicians to keep an eye on them...

Author: /time Magazine | Title: Medicine: Hydraulic Heart | 1/26/1959 | See Source »

Before the doors of Manhattan's Coliseum, thousands of boating enthusiasts queued up for two blocks in a winter rain last week for the opening of the 49th National Motor Boat Show. Eying the crowd's ardor and remembering the sales figures from last year, exhibitors glowed with optimism. Despite the recession, Americans spent a record $2.1 billion on boating in 1958, and the nation's fun fleet grew to 7,330,000 boats-one for every seven families. With the number of active U.S. yachtsmen expanding by 2,000,000 a year (total: 37 million...

Author: /time Magazine | Title: MODERN LIVING: More Ships Ahoy | 1/26/1959 | See Source »

Lower Prices. Boatmen displayed new models for every whim and bankroll. Spread over seven acres on four floors were 430 boats, from a 6 ft. 10 in. dinghy to the big craft of the show, Richardson's ten-bunk motor yacht, 46 ft. long and $46,000 high. For the carnage trade there were still costlier craft, including Matthews' 42-ft., double-cabin cruiser at $53,000, and Wheeler's 43-ft., flying-bridge sedan at $55,000. But, more than ever, boat builders emphasized economy to lure more middle-income families, made wider...

Author: /time Magazine | Title: MODERN LIVING: More Ships Ahoy | 1/26/1959 | See Source »

...prices. Lone Star lightened the weight of its best-selling 14-ft. Malibu outboard by 10%, lightened the price by $100, down to $525. Enginemakers also trimmed prices and weight, switched to aluminum and fiber glass to get more horsepower per pound. McCulloch Corp., the No. 3 outboard-motor maker (after Outboard Marine and Kiekhaefer) cut prices of its Scott motors as much as 10%. Kiekhaefer lopped about 5% off two of its Mercury motor prices...

Author: /time Magazine | Title: MODERN LIVING: More Ships Ahoy | 1/26/1959 | See Source »

Boat sellers also freely borrowed selling tactics from the automen, reminded potential customers that most banks give boat loans as easily as auto loans. They also talked up trade-ins as a selling aid. Last year, when outboard motor sales jumped 24% to a record $254 million, dealers took old models as trade-ins on close to half of their new sales...

Author: /time Magazine | Title: MODERN LIVING: More Ships Ahoy | 1/26/1959 | See Source »

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