Word: motoring
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McCANN-ERICKSON, which captured G.M.'s $24 million Buick ad account (TIME, Feb. 24), will also get company's $3,000,000 G.M.C. truck and motor coach billings. Detroit's Campbell-Ewald agency is favored to hook G.M.'s still-open Frigidaire account...
Editorialized the New Haven, Conn. Journal-Courier: "Obviously a mistake has been made in gauging the public's taste in automobiles. Yet the industry's leaders still go on insisting that the size, overpowered motor capacity and pretentious finlike protrusions of today's monsters of the highway are predetermined by public desire and not arbitrarily by the manufacturers. But mistakes have been made before in adjudging public wants. Actually, the turn by so many toward the tiny cars from Europe should have brought the truth home to an alert industry...
...week's end the comment on buyer disenchantment was nowhere causing greater anguish than in Detroit. Motor moguls assumed that the President was talking at them, thereby giving further currency to charges that new cars are overstyled, oversized and overpriced. With sales running 1.2 million behind 1957 and inventories continuing to pile up, the President's comments, said one Detroit automaker, were "grossly unfair...
...Bird. In Deep River, Conn., Ronald G. Hagg, found guilty of swerving his car to kill a pheasant, was fined $50 for 1) using a motor vehicle in hunting, 2) hunting out of season, 3) hunting on Sunday, 4) driving on the wrong side of the road...
...explained that "big chunks" of the satellite may have fallen into the ocean without disintegrating. There is also the possibility that parts of Sputnik II, for instance the large rocket motor, "may remain in orbit, although as of yet we have no evidence of this...