Word: motoring
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...most popular man along Madison Avenue last week was a tough-talking executive named Edward T. Ragsdale, general manager of General Motors' Buick Motor Division. From morn till night, he was discussed, watched, wooed with every honeyed promise that resourceful admen could muster. Agencies besieged his Flint, Mich, office with telephone calls, then had their influential friends call, finally got their friends' friends to call. Reason for the furor: tucked away in Ragsdale's pocket was Buick's fat $24 million-a-year account, the industry's third largest automotive account (after Ford and Chevrolet...
Dozens of other companies have similar programs, including such corporate giants as General Motors, IBM, International Harvester, Alcoa, U.S. Steel and Ford Motor Co. American Telephone & Telegraph Co. has put 1,800 executives through its four-year-old management training center in Asbury Park, N.J., offers additional training for thousands of executives among its far-flung subsidiaries. Most companies see to it that their executives get courses closely related to business, but a few have bravely plunged into more cultural territory. Bayuk Cigars Inc. (Phillies, Websters) gives its executives courses in anthropology and art, is planning-to add a course...
Died. Leonidas Carstarphen Dyer, 86, lawyer, longtime (1911-13, 1915-33) Republican Congressman from Missouri; in St. Louis. An ardent fighter against Prohibition during the '20s, "Lee" Dyer authored (in 1919) the National Motor Vehicle Theft Act which made interstate traffic in stolen autos a federal offense...
After World War II, Ferdinando Innocefoti set out to put Italians on two wheels. From his plant near Milan, he began to roll two-passenger Lambretta motor scooters off the line for Italians looking for zippy but cheap (then $240, 100 miles per gallon) transportation. Now the world's No. 2 scooter producer (170,000 a year, behind Italy's Vespa), Ferdinando Innocenti has raised his sights to four wheels. Occasion: a deal to produce a Lambretta version of West Germany's four-passenger, four-wheel Goggomobil...
...back a factory. His factory turned out miles of pipe and thousands of joints for scaffolds, pontoon bridges, temporary grandstands. In World War II he switched from pipe to artillery shell production. At war's end he decided to turn his pipe into the framework of a motor scooter like the just-launched Piaggio & Co.'s Vespa (TIME, June 16, 1952). Last year Innocenti Corp. grossed $43 million from scooters, 6,000 of them exported to the U.S., earned another $19 million from pipes and machine-tools...