Word: motoring
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...Concerning your April 22 article on the naming of Ford Motor Co.'s new dream car, no mention was made of its specifications or design. However, if Ford is holding true to Detroit's trend of recent years, no one need have a "quiverful of literary prizes" to realize that a more fitting name for Edsel would be "S.S. United States...
Billed as the biggest international bazaar in Western Hemisphere history, the U.S. World Trade Fair brought 3,000 displays and 43 national pavilions into the four floors of Manhattan's Coliseum. For a fort night buyers from the Americas looked over motor scooters from Italy and hi-fi equipment from Japan, inspected silks from Hong Kong and a pair of Queen Victoria's pantaloons exhibited by Britain's Lux-Lux, Ltd. (underwear), sampled coffee from Brazil and champagne from Israel. Last week, is the show closed, its private U.S. organizers tallied some of the handsome results...
...Detroit the latest evidence of creeping inflation promptly provoked a new hassle between management and labor over the question: Do wages push up prices or do prices push up wages? Ford Motor Co.'s Vice President John S. Bugas, eying Walter Reuther's promise to win his United Auto Workers a shorter work week and "a hell of a lot" more money in 1958, put much of the blame for the current inflation on labor's demands for ever higher wages and fringe benefits. Argued Bugas: since 1954 wage packages have exceeded 5% annually in key industries...
Speed Going Down. The X-17 is a three-stage missile powered by solid-propellant rocket motors built by Thiokol Chemical Corp. While the large, first-stage motor is burning, it climbs upward like any other missile. After coasting without power to an undisclosed but probably moderate altitude, it turns nose downward and starts to fall back to earth. Then the second-and third-stage rockets fire. Aided instead of opposed by gravity, they drive it to enormous speed...
Sales & Bonanzas. Some of the profit increases were sensational enough to please even the zoomers. In the auto industry, fast-moving Chrysler Corp. reported a 327% profit rise on record sales, to $5.34 a share-the highest in its history. Ford Motor Co. also had record sales, reported quarterly earnings of $1.85 a share, a 36% rise over last year. General Motors profit was down, but the drop was moderate (93? v. 1956's $1.01), considering the company's 9.4% drop in sales of cars and trucks in the first quarter...