Word: motoring
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...keep up with the post-World War II demand for new cars. Ford Motor Co. has spent $1.7 billion to expand and modernize plants and equipment. Last week, in a speech before the Bureau of Advertising of the American Newspaper Publishers Association&* at Manhattan's Waldorf-Astoria hotel. President Henry Ford II admitted that even those husky figures had not been enough. Said he: "The booming market for both new and used cars has frankly been something of a surprise, even to us." To keep up with the expanding market, said he. Ford will spend an additional $625 million...
...U.A.W.'s threat to strike, if necessary, to get some form of guaranteed annual wage in current negotiations, Ford said: "Today, both management and workers know that a major strike could dump the applecart of our present and prospective high prosperity-and nobody wants that. Ford Motor Co.'s management has every determination to arrive at a fair agreement in the best interests of our employees, our company, the automobile industry and the public at large. We believe our employees are realistic and sensible people, and just as eager as we are for the continuation of what...
...coffee. It will put on a stand-by basis the Boston Ropewalk, a cordage factory it opened in 1834 because good rope was not available commercially. The Air Force is now contracting with private businessmen for 50% of all maintenance of engines, radios, etc., v. 21% in 1952. Government motor pools are being dried up; in San Antonio the Fourth Army has started using public taxis and buses for most official business trips...
...display at Milan was everything from toothpaste to refrigerators, caffè espresso vending machines, jet engines and a diesel locomotive. One big hall was filled with several dozen kinds of motor scooters and motorcycles; other halls displayed delicate glassware and pottery, tractors, sail-and motorboats, house trailers. The Montecatini chemical company showed off its insecticides, fertilizers and aluminum products in an elaborate pavilion decorated with immense papier-machéå insects and lacy scaffoldings festooned with sunbursts of aluminum chairs and kitchen utensils
...designed a uniform for the Red Cross Motor Corps, brought back the knit bathing suit, and after the war brought out a full, long-skirted style (when Paris later did the same, it was dubbed the New Look...