Word: motoring
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High Speed. At the end of nine months, circulation was up to 20,000, back issues were selling at a premium (current rate for the first one: $5), and the venture was in the black. In September 1949, Lindsay and Petersen launched Motor Trend magazine for auto buffs in the white-sleeve brackets. Last April they added Cycle for motorcyclists. By last week, though Cycle was still in the red, the three magazines were selling a total of half a million a month, grossing $700,300 a year...
...Editor Wally Parks still drives to work in a half-souped 1929 Ford (Evans heads and manifold); Motor Trend Editor Walter A. Woron drives a 1950 Ford with a Cadillac grill. Editor Robert Greene of Cycle put-puts to work on his Harley-Davidson 61. But Publishers Lindsay and Petersen now arrive in blue stock-model 1950 Cadillacs...
...most Americans, the phrase "built like a Mack truck" conveys a feeling of strength and solidity. Founded by three machinist-blacksmiths and wagonmakers in 1900, Mack Trucks, Inc. made the first gas-driven bus (for sightseeing in Brooklyn's Prospect Park), the first motor-driven hook & ladder. Mack soon became the leader in the heavy truck industry; year after year its earnings were good, its dividends fat. But in 1949 the oldest truckmaker in the U.S. no longer seemed to be built like a Mack. Sales were well down from 1947's peacetime peak of $124 million...
...plant won't be built,' this engine won't run, this ship won't fly, or this plane won't win the war, I'm going to ask for his resignation immediately." When an assembly line slowed down, Colbert would hop on a motor scooter and dash to the scene of the trouble. Finally, the first engine came off the line and began its loo-hour test run. After 70 hours, the engine blew up; a tiny oil hole had not been drilled all the way through. But the next engine tested perfectly...
Tactical Vehicles (e.g., trucks, jeeps, etc.): Reo Motors, Inc., $65.2 million; Studebaker Corp., $76.6 million; Willys-Overland Motors, Inc., $95.5 million; Diamond T Motor Car Co., $52.5 million; International Harvester Co., $139 million; Allis-Chalmers Manufacturing Co., $188 million; Truck & Coach Division of General Motors, $144 million...