Word: motoring
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More for Less. The "break-even" point of many a mass producer-i.e., the point at which rising volume cuts unit costs enough to show a profit, has also soared upwards. Example: the Ford Motor Co. which, before the war, was assumed, along with other automakers, to break even at 35% of capacity, must now operate at 75% of capacity to break even. This year it has -made 280,000 cars so far-and lost $38,000.000 net. Last week Young Henry Ford got a 6% boost in his car ceilings. G.M. is also seeking a boost. But somewhere...
...fool or a knave at the driving wheel of a motor vehicle is far more dangerous both to the public and to himself than a fool or a knave on the driver's seat of a hay wagon. Hence, on this latter-day road, the crucial challenge is no longer technological but psychological. . . . The old challenge of physical distance has been transmuted into a new challenge of human relations between drivers who have learned how to 'annihilate distance' and have thereby put themselves in constant danger of annihilating one another...
...Brazilian enthusiasm is industrialization. But the $110 million Volta Redonda steel plant, five years abuilding, designed to make Brazil self-sufficient in steel, has yet to be inaugurated. The $13 million Quitandinha Hotel, which was to attract all the world's wealthy tourists, is virtually empty. The National Motor Factory-one of the world's most modern-has produced by itself one airplane engine in three years of operation. There is a huge movie studio outside São Paulo, brand-new and abandoned...
...close of business it had fallen 3⅞ points to 193. Next day it opened at 187¾, down an additional 5¼ points. Nervous motor and steel stocks dropped too; others sagged one to eight points. Soon the market was caught in the heaviest selling and the deepest break in industrial averages since late July (TIME, Aug. 5). The Dow-Jones index plummeted through 200 (the reputed resistance point of this market) and came to rest at 196.66. Over a million and a half shares had been traded...
...Self-Running 10-Inch Scale-Model Delivery-Truck Kit Powered by Magic Motor"- a toy that is easily assembled by any father who follows the simple directions: "Pass Section F through Slot AA, taking care not to fold tabs behind washers (see Fig. 9). . . . Lock into box shape by inserting tabs C,D,E,F,G,H,I,K, and L into slots C,D,E,F,G,H,I,K, and L. . . ." - "with a bestial oath, I drove a safety pin through them and lashed them to the roof...