Word: motorists
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Dates: during 1960-1969
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...Sullivan's 14-year-old daughter Denise. Boothroyd and the Sullivans had been sightseeing at Dead Horse Point, a towering promontory that commands a magnificent view of the Colorado River canyon and the surrounding Utah badlands. They had stopped on the highway to aid a fellow motorist. "Generator trouble." explained the swarthy stranger as he asked to borrow Boothroyd's flashlight. Then he produced a rifle and demanded money. Boothroyd threw his wallet-containing $250-to the ground, but Mrs. Sullivan angrily snatched up the wallet and turned to walk away. The bandit fired, and Mrs. Sullivan fell...
...wonder was that the U.S. motorist still dared set foot in a car. In full-page magazine ads he was warned that unless he bought nylon tires, he dared not drive at high speeds. Leering down from billboards, other ads warned him that if he did buy nylon tires, his car would start shaking him up like a concrete mixer. Battling to supply the $300 million worth of reinforcing yarn used in the 105 million tires made each year in the U.S.. manufacturers of nylon and rayon cord were waging one of the bitterest and least restrained advertising campaigns...
...Chosen Targets. Though Tyrex advertising does not neglect the motorist, its prime targets are Detroit's automakers and their dealers. Playing on the auto-men's conviction that nothing is so important in selling a car as a smooth ride, Tyrex made much of the fact that when a car with nylon tires is parked overnight, its tires tend to develop a flat spot at the point of contact with the road and will go back to a perfect circle only after several miles of driving. Christening this condition "nylon thump," the rayon makers hammered away...
...nylon makers emphasize the tensile strength that gives nylon greater resistance than rayon to severe impacts -especially at the high temperatures generated by turnpike driving. And though independent research seems to suggest that Tyrex is strong enough to withstand any normal driving hazard, the nylon message has reached the motorist's ear. In the first quarter of this year, nylon won more than half (51.9%) of the replacement tire market, though it made only the slightest of inroads (from 1.3% to 1.6%) in the new-car business...
This is the month when the U.S. motorist arranges his children in the back seat, puts a comic book in the hands of each, and joins the opening charge of the yearly 5,5000,000-tourist attack on Washington D.C. This season the visitors get to see a substantial change-the first in a century-in a major public shrine: the new east front of the Capitol, topped by the freshly sandblasted 200-ft. dome...