Word: motorists
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...tickets to the Manhattan show on the condition that he fill in a style ballot. Weaver will also muster some of his motor enthusiasts for a personally conducted tour of the show. This week, too. Weaver's biggest customer research opus makes its debut-a slick, 80-page Motorist's Handbook and Buyer's Guide to be distributed to 5,000,000 customers to tell them what they have told GM about their taste in automobiles...
Propaganda. The Motorist's Handbook demonstrates that GM's customer research is not merely a fact-finding project. It is also a highly polished sales and propaganda device. And there is no question that the selling aspects of Weaver's activities are fully as valuable to GM as the research findings...
Since it scrapped its traffic light system four years ago, busy, industrial Bayonne, N.J. has had a substantial decrease in traffic mishaps. No scientist has explained why. But last week, in the Journal of the American Medical Association, Cincinnati Physician Howard D. Fabing examined the behavior of the average motorist, found that traffic lights caused conditioned reflexes which made him as dithery as one of Russian Physiologist I.P. Pavlov's famous third-degreed dogs...
...light meant none. Then the ellipse was gradually rounded out until it was nearly circular, but no food. This psychological double-cross sent the dog into a nervous state called traumatic neurosis, from which he had to be rescued by rest and daily rectal instillations of bromides. An obedient motorist is conditioned to stop at a red light, to proceed at a green. But Dr. Fabing's research marked the green as a treacherous come-on, since often just when a motorist steps on the accelerator the green light changes to red, so that his right foot must jump...
When St. Ambrose opened this fall he had distributed 25 charters covering more than 500 members. For a 50? fee members receive an authorized R. C. T. emblem as a visible roadside high-sign, and a certified identification card bearing on the reverse a legal waiver releasing any motorist kind enough to offer a lift from liability in case of accident. Encouraged by the Roman Catholic faculty at St. Ambrose, Thumber Fiese plans to enlist 800 more colleges. Says he: "We believe our fundamental idea is sound and . . . that our organization will benefit society. ... I have a girl friend...