Word: motorize
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Dates: during 1930-1939
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...Anne Lindbergh smiled wanly. The day was so dark that the photographers flashed their bulbs. Jon, in his father's arms, blinked, then buried his face in the grey-plaid shoulder. The tall man and the small woman moved quickly through the sheds, popped into one of the motor cars, sped away, followed by five carloads of newshawks. In the Adelphi Hotel they went through the lobby without registering, were alone at last in their rooms...
Until 1935, when the annual Automobile Show in Manhattan was moved ahead two months to November, year-end motor news was completely monopolized by the prima donnas of the passenger car industry. Ignored were trucks & buses, the output of which in better days rolled up a wholesale value of more than $500,000,000 yearly and last year was worth $388,000,000. Last week for the first time the truck industry had an opportunity to flourish its record...
...pleasure vehicles made in the U. S. and Canada last year. With a 1935 production of 750,000 units, the truck industry consists of some 50 companies, most of which are known only to the people who buy trucks. Many have a distinctly regional flavor. Brockway Motor is strong in the Northeast. Kleiber of San Francisco, Moreland of Burbank, Kenworth of Seattle, distribute on the Pacific Coast. Corbitt Co. is a North Carolina concern...
Unit figures are somewhat misleading, since nine-tenths of truck business is in low-priced, low-capacity units. White Motor makes a zoo-passenger bus with a twelve-cylinder "pancake" motor (cylinders opposed horizontally instead of in a V), which sells for $16,000. A bus is only one unit in production figures, but $16,000 would buy 25 Chevrolet delivery wagons. A ten-ton Mack truck costs around $8,000 without body, a price which would purchase a sizable fleet of Dodges...
Assembled v. Manufactured. A common characteristic of the majority of truckmakers is that their product is assembled. Motors may be bought from Hercules Motors, Lycoming Manufacturing, Continental Motors or Waukesha, wheels from Budd, axles from Timken, brakes from Bendix. Diamond-T is the fastest selling assembled truck. Stewart and Federal are both assembled. "Assembled" is a fighting word in the truck in- dustry because companies that machine most of their own parts look down their noses at the assemblers, terming their own product "manufactured." This incenses the "assembled" truckmen, for the reason that all motor vehicles-trucks, buses and passenger...