Word: motorize
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Dates: during 1930-1939
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...investigate safety conditions and working hours of drivers of interstate trucking fleets like those owned by Standard Oil of N. J. and Bell Telephone Co. "If need therefore is found," ICC then will issue regulations for private fleets as it already has for public carriers, in accord with the Motor Carrier...
...glittering, four-wheeled debutantes now arrayed in Grand Central Palace and soon to appear in 30 other shows throughout the U. S. have many a new selling-point, gadget, mechanical feature (see p. 77). The numerous changes in this year's cars are striking evidence of the motor industry's urge to give the public exactly what it wants. In the creation of some of the new car features customer research played a large role; others are the exclusive brainchildren of cloistered designers...
Weaver's staff annually invites 3,000,000 motorists-located in all sections of the U. S. and owners of all makes of cars-"to pool their practical experience with the technical skill of General Motors' engineers and production experts." These "invitations," generally in the form of illustrated questionnaires and booklets, are sent to lists of the rank & file public, of which a minimum of 25% invariably reply, and to a special Weaver list of 100,000 motor enthusiasts, of whom as many as 90% will reply. On the average, Weaver manages to get answers to about...
...Weaver puts on a special drive to gauge the public's reaction to the new models. Last week, for example, many a New Yorker got free tickets to the Manhattan show on the condition that he fill in a style ballot. Weaver will also muster some of his motor enthusiasts for a personally conducted tour of the show. This week, too. Weaver's biggest customer research opus makes its debut-a slick, 80-page Motorist's Handbook and Buyer's Guide to be distributed to 5,000,000 customers to tell them what they have told...
Idea Man. Henry Weaver at 48 has been in the automobile business ever since he got out of Georgia Tech in 1911, returned to Eatonton to run a garage. Presently he became a mechanic in Detroit's early motor companies, got fired with monotonous regularity until he branched into sales. He did a turn as draftsman with Haynes Automobile Co., lost some money but learned how to be an executive in the short-lived Sun Motor Car Co., finally hitched his trailer to a star in 1918 by joining Hyatt Roller Bearing Co. then headed by Alfred P. Sloan...