Word: motorize
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Dates: during 1970-1979
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...Ford Motor Co. too is feeling the pinch, with sales of its big Thunderbirds down 41% for the year so far, and purchases of Mark Vs off 24%. But the plunge-of-the-year award so far goes to the Cougar, which had sold 18,775 by mid-June in 1978. For the same period this year, fewer than 3,000 Cougars have been bought-only 35 of them during the middle ten days of June. At Chrysler, sales of Dodge Aspens are down 30% for the year. The company's hottest autos are the subcompact Dodge Omni...
Dutch engineers kept the machine's weight down to 130.5 lbs. by fashioning the body out of plastics. A 50-cc moped motor was tuned for top efficiency. To maintain the required 9.3 m.p.h. average speed, the driver repeatedly accelerated, coasted until the speed dropped, then slowly speeded up again...
Even underclassmen might consider making their reservations soon--a clerk at the Harvard Motor House said yesterday the hotel is now booked through Commencement...
Climaxing a 26-year Ford Motor Co. career, he was formally named chief executive. In the fall, when Henry Ford II steps down and Caldwell takes over, he will be the first non-Ford in 73 years to run the world's second largest automaking company. Boston University recognized this last week by making Harvard business school Graduate Caldwell an honorary doctor of laws. The citation sounded more like a Ford brochure: lauding Caldwell as an eloquent spokesman for the free enterprise system, it also stressed his success at selling Ford trucks and bringing the Fiesta minicar to market...
...taxes needed in part to finance Medicare and Medicaid. They pay in smaller wage increases than they would get if private employers were not saddled with huge medical insurance premiums. They pay in price hikes that result directly from those premiums. The health insurance costs that Ford Motor Co. pays for its employees add $130 to the price of every car the company makes...