Word: motorize
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...move followed publication of an official study concluding that slower speeds would do little to cut fuel consumption or air pollution. The latter point was especially sensitive. More than half of West Germany's forests are diseased or dying, largely be cause of poisonous emissions from factories and motor vehicles. Still, there is some hope for the trees. Government officials are discussing an 81 m.p.h. (130 k.p.h.) limit as one that their speed-loving countrymen might accept. With good reason: the Brussels-based European Commission may soon propose a European Community-wide limit, which West Germany would be under considerable...
...feat in middle age. The New York Public Library knows the Target as 0000522838, while the Metropolitan Opera Guild thinks he is 212-711-2, Saks Fifth Avenue identifies him as 28 121 309, and Brooks Brothers calls him 296 2743 22. To the New York State Department of Motor Vehicles, however, he is F18332 89159 711320 29. The most impressive of all these numberers is his bank, which prints on each check a listing of 22 digits, plus about half a dozen of those indecipherable computer hieroglyphics that look vaguely like footprints left by a robot walking along...
...sneaking up on anybody anymore," says Hyundai Motor America CEO Robert Cosmai. Sales have more than quadrupled since 1998 as the company's quality improved, but Cosmai wants the Hyundai name to be top of mind when Americans talk new cars. So the company is aiming for a greater swath of the market with seven new or redesigned vehicles, including the Accent ($9,999) and the refreshed 2006 Sonata (some made in Alabama), the firm's standard-bearer sedan. Hyundai is also going upmarket with the 265-h.p. Azera, which will target the Maxima/Avalon crowd in November...
Chung Mong Koo, Chairman of South Korea's Hyundai Motor, carefully scrutinizes a newly designed gearshift lever for the automaker's Sonata sedan while his entire senior-management team hovers around, anxiously awaiting his approval. The execs are justifiably edgy. Engineers added a plastic plate beneath the shifter to prevent spilled coffee and other flotsam from falling into the mechanism and gumming...
...architect of Hyundai's rise is Chung, who was named chairman in 1998. Although his father Chung Ju Yung founded Hyundai Motor in 1967, it was clear that the son would not get a free ride. Shortly before his appointment, the Korean economy was slammed by the 1997 Asian financial crisis and Hyundai was forced to lay off 25% of its staff. Complicating matters, Hyundai agreed in 1998 to acquire South Korean rival Kia Motors, which had to be assimilated. Chung had little experience with the automotive industry. He had spent most of his career managing a smorgasbord of affiliates...