Word: motorized
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Dates: during 1970-1979
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...shops and restaurants have opened their doors, since the 350,-000-sq.-ft., tri-level mall housing most of them is still under construction. Ren Cen's four 39-story, octagonal office towers are finished, but only 68% of this is rented-much of that because Ford Motor Co. leased a whole tower for 1,700 employees (many of whom would have preferred to stay in Dearborn, eleven miles from the city center...
...same, Ren Cen is a prodigious accomplishment. Henry Ford is a man of considerable force, and when he talked about business showing a commitment to the salvation of downtown Detroit, other people listened. First he set up the Detroit Downtown Development Corp. as a subsidiary of Ford Motor and assigned top real estate and financial people to staff it. Next he discussed the project with his competitor, Richard C. Gerstenberg, then chairman of General Motors, over lunch at the GM building; by dessert, Gerstenberg had pledged his active support. Four months later, GM announced that it would invest $6 million...
...were very compleat anglers. We were compleat with a $300,000, 46-ft. Heli-Home, which consists in effect of an S-58 Sikorsky helicopter mated to a Winnebago motor home. The ultimate in Arvees (recreational vehicles), it is a cross between a magic carpet and a pasha...
...profits of Midas-International Corp. have suddenly taken off on a heady flight. Last December Midas, which franchises independent muffler installers, opened in Phoenix its 900th muffler shop. The company has also been diversifying to become a force in the burgeoning market for recreational vehicles-campers, trailers and motor homes. Last year Midas reported $225 million in sales, a 39% increase, to its corporate parent, IC Industries, Inc., the company that owns the Illinois Central Gulf Railroad. Midas' earnings are not reported separately, but analysts guess they may be about $23 million annually, pretax. Midas President Ralph Weiger...
...vehicle sales a heavy blow, but Weiger took advantage of the downturn to mass-purchase chassis and their components. When the shortage passed, Weiger opened a 130,000-sq.-ft. manufacturing and assembly operation in Elkhart, Ind. He promoted the star of Midas' 30-model trailer, camper and motor-home lineup: the Midas mini-motor home, known as a Chopped Van. Midas buys the cab and chassis of a GM, Ford or Dodge van, then builds on an insulated aluminum and wood body complete with tub, shower, refrigerator, stove, beds and other amenities. Selling price: $12,000. Midas...