Word: motorized
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Dates: during 1970-1979
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...Ford Motor Co. managers estimate that the 35 to 44 age group, with its interest in outdoor leisure pursuits, buys 25% of all vans and pickups. These consumers want fuel-efficient cars-but also fancy extras like air conditioning and stereo. Says Louis W. Stern, marketing professor at Northwestern University: "That age group wants the outward visible things that say, 'I have made it and I want to live comfortably...
Switch on a home air conditioner, a factory pump or just about any electric device and the motor will burn roughly the same amount of current whether the machine is running fast or slow. This inefficiency and waste of energy by motors could soon be eliminated, according to Exxon Corp. Last week the world's largest oil company announced with much fanfare that it has developed a new electric energy technology that could save the U.S. the equivalent of 1 million...
Exxon has produced a boxlike "alternating current synthesizer" that can be built into new machines or fitted easily to existing electric motors. It will control the speed of electric motors, which burn up about 60% of all electricity generated in the nation. The device uses microprocessor technology to enable an electrical current to be regulated and changed so that it varies from the fixed norm that is established by utilities; in the U.S. the norm is about 115 volts and 60 cycles. Put simply, this means that the speed of a conventional motor can be automatically varied according...
...Next year, you'll find me in the audience." So said a smiling Henry Ford II last week at the annual meeting of the huge auto empire attended by 2,850 Ford Motor Co. stockholders in Detroit's jampacked Henry and Edsel Ford Auditorium. As expected, Ford, 61, said that as of Oct. 1 he would step down as chief executive of the world's second largest auto company, which last year had sales of $43 billion. His successor, he added, would be the company's president, Philip Caldwell, 59, the first non-Ford ever...
More skeptical, Detroit's automakers at first showed little interest in the Moodymobile. Chrysler President Lee Iacocca last week announced that he would like to meet Ralph Moody, while Ford Motor executives plan to hold talks with Shetley about supplying cars for further conversion experiments. General Motors sent the director of its new devices section to study...