Word: motorizer
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Dates: during 1960-1969
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Farewell to Drudgery. Though, as a word, automation entered the American language only in 1946 (presumably when Ford Motor Vice President Del Harder snapped impatiently, "Give us some more of the automatic business, some more of that automation"), the idea of having machines do the work of man dates from the 18th century development of the steam engine and the spinning jenny. The big difference in 1961 is that machines have now begun to duplicate the work of men's minds as well as men's hands, and often do it better, faster, cheaper and more accurately...
...motor inn, things are different. The motorist can drive up, sign in, and often keep his car right outside his door. In some multifloored motor inns, the guest drives his car up ramps and leaves it outside his room: in other cases, it is parked directly beneath. From the moment he checks in, the guest has direct access from room to car, never has to clean up the children to run the gamut of a lobby, never has to wait for an attendant to bring the car around from the garage...
...Motor inns are cheaper to build (relatively fewer and more modest public rooms) and cheaper to run. With the savings, most new downtown motor inns can offer such added conveniences as a swimming pool, instant coffeemakers in the rooms, and free laundry machines. And if ice is needed for drinks, there is always a serve-yourself ice machine in a nearby corridor...
Taking a lesson from the motor inn's book, the handful of new hotels built or building in recent years make the care and storage of automobiles a major feature...
...since Ford Motor Co. stock first went on sale five years ago had Wall Street greeted a newcomer to the New York Stock Exchange with such enthusiasm. No sooner had the shares of giant Unilever, the world's second biggest* company outside the U.S., been posted on the Big Board than traders rushed in to make UN (the Exchange symbol for Unilever's Dutch shares) and UL (for Unilever's English shares) the first and second most active stocks on the market. For four days Unilever trading dominated the Street. At week's end, even after...