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Word: motorizer (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Barton joined Roy S. Durstine to found the ad agency that later became B.B.D. & O., helped ensure its success with such snappy, to-the-point pitches as the one he wrote for G.E.: "Any woman who is doing any household task that a little electric motor can do is working for 3? an hour. Human life is too precious to be sold at the price of 3? an hour...

Author: /time Magazine | Title: Americana: The Classic Optimist | 7/14/1967 | See Source »

...conscious Wesley Bellis, research director of the New Jersey department of transportation. He set up a research group, which finally evolved a "fogbroom," a 30-in. by 48-in. aluminum frame strung with a half mile of nylon thread and rotated at 86 r.p.m. by a base-mounted motor. In a research chamber in which a prime New Jersey fog can be simulated, a row of fogbrooms substantially thinned a test fog in a minute and completely cleaned it up in five minutes...

Author: /time Magazine | Title: Meteorology: Fogbrooms to the Rescue | 7/14/1967 | See Source »

...newest item in the pharmacopoeia is a concoction called STP, apparently named after the gasoline additive ("It makes your motor run better," say hippies). Similar to a chemical-warfare product code-named "BZ," STP can produce a 72-hour trip-up to six times the length of an LSD voyage-and generates the "blinding white light" of hallucinatory omniscience that many hippies claim is the be-all and end-all of the drug experience. Believed to be a chemical called 5-methoxy-NN-dime-thyltryptamine, STP cannot be treated, as LSD is, by use of chlorpromazine tranquilizers to ease...

Author: /time Magazine | Title: Youth: The Hippies | 7/7/1967 | See Source »

...bigger advertising agencies have their own p.r. departments, notably J. Walter Thompson. Among its recent campaigns: to publicize a marine motor firm, it arranged underwater tests to see whether outboard motors frighten fish (they don't, at least in J. Walter Thompson's view); to push a mouthwash, the agency sent a Negro model into ghetto high schools to lecture on grooming and personal hygiene...

Author: /time Magazine | Title: Essay: THE ARTS & USES OF PUBLIC RELATIONS | 7/7/1967 | See Source »

...raise a bit of extra revenue, New York State sells its list of motor-vehicle owners, complete with addresses, to the highest bidder. New York vehicle owners are thereupon inundated with predictable bales of junk mail, sales-pitch telephone calls, and even personal visits by hawkers of various products. The situation became so intolerable to Old Leftist Author and 1967 Valiant Owner Corliss Lament that he sued to prevent the state from selling his name. In the warming winds of judicial concern over invasion of privacy, Lament thought his chances good...

Author: /time Magazine | Title: Decisions: Mailed Junk & Privacy Bunk | 7/7/1967 | See Source »

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