Word: motorizer
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Dates: during 1960-1969
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...looking out for other cars were not difficult enough, the hapless motor ist is driven to distraction by a sea of signs that tell him where to go and what to do. Ford Motor Co. has come up with an experimental device aimed at taking the dis out of the traction...
Robert W. White '25, professor of Clinical Psychology, has entered the motor-powered class with two hand-hewn shingle boats. Opposing him will be an entry from William R. Ridington Jr., graduate student in anthropology. His craft is a modified cigar-box powered by an electric outboard moter. Optimistic about his chances, Ridington is making last-minute alterations in the craft's guidance system to correct its tendency to cruise in tight circles...
...long-shot in the motor division is an entry from the experimental psychologists. Though a closely guarded secret, the craft is rumored to be propelled by white rats...
Though many U.S. ad campaigns are sharply revised and toned down for export, the tiger was crated and shipped with only minor changes, such as substituting "motor" for the untranslatable "tank" in the wording of French and Italian slogans. In just the month since it was introduced with unprecedented hoopla as Esso's first all-Europe promotional campaign, the drive has spread to 14 countries, leaving a trail of 1,000,000 tiger tails and such gimmickry as tiger T-shirts, balloons, pencils, coloring books, key rings, windshield decals and jigsaw puzzles...
...executives of the Ford Motor Co. have been driving around Detroit lately with an unusually rhapsodic look on their faces. The look is not the result of Ford's soaring sales-which were up 23% for the first quarter-but of a new auto accessory that Ford hopes will increase its sales even more. Board Chairman Henry Ford II has one in his Lincoln Continental; Vice President Lee Iacocca has one in his red Mustang. Using one on the way home makes Ford Division General Manager Donald Frey feel that he is "sitting in the middle of Carnegie Hall...