Word: motorizer
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...Nasser appeared on television ads, did interviews and charged down to Washington to beat back Congress. Everywhere he went, he blamed Firestone. Ford would stay in the background, in part to preserve his image. In the event that there was real evidence of wrongdoing on Ford Motor's part, then the credible Ford could step up and fess up. He is still being held in reserve on this issue...
These days both men spend most of their time together talking about the sagging economy and trying to correct a rash of operating problems Ford Motor has faced, including a spate of new vehicle recalls. The company's new Explorer, a safer SUV, although it is not advertised that way, is one of the recalls...
What they don't worry much about anymore is Washington. In the old days, millions were spent lobbying against environmental and safety regulations. These days Ford Motor no longer feels pinched by those regs. On a recent visit with Dick Cheney, Ford as much as told the Vice President (between fly-fishing tales) that any backtracking by the Bush Administration on the government's environmental commitments wouldn't have any influence on Ford; the company was going ahead with its own efforts...
...Ford Motor Co., last year's Firestone-tire crisis created a legal pileup that could wreck the company's consumer-centric strategy. Ford still faces hundreds of lawsuits that seek damages totaling at least $590 million on behalf of the victims of rollovers of Firestone-equipped sport-utility vehicles, most of which involved the wildly popular Ford Explorer. According to federal data, 174 people have died and more than 700 have been injured in accidents stemming from tread separations and other problems linked to the 6.5 million 15-in. SUV tires that Firestone recalled last August...
...highway disasters. Last month Public Citizen, a consumer watchdog group, accused Ford of knowingly building a rollover-prone Explorer and urged Firestone to expand the recall of its tires. "At its core," says Public Citizen president Joan Claybrook, "the Ford-Firestone tragedy was largely the responsibility of Ford Motor Co." This summer the National Highway Traffic Safety Administration is slated to issue a long-awaited report on the cause of the rollovers...