Word: motorizer
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...Which makes Diesel - a great stage name (his real one is Mark Vincent) for an actor who seems motor-driven - ideal as the headliner of special-effects action films like this weekend's Fast & Furious, the fourth in a series that launched in 2001 and has now been stripped of its definite articles because, in Hollywood, thes are for wimps. In a car-demolition picture like F&F, the real work in the driving and fighting and jumping scenes is done by stuntmen and computer nerds, but the stories require a stoic male presence, and that, Diesel provides...
...aren't entirely off base in thinking that pent-up demand is building, because it is. "Assuming general economic recovery, in the developed markets we will see maybe 95% of what it had been," says John Paul MacDuffie, an associate professor of management and co-director of the International Motor Vehicle Program at the Wharton School of the University of Pennsylvania. U.S. auto and light-truck sales topped 16 million for eight years and reached nearly 17 million in 2004 and 2005. Those numbers have slumped dramatically, but the current downturn is cyclical, says MacDuffie; there's no evidence...
...original version of this story failed to note that John Paul MacDuffie is co-director of the International Motor Vehicle Program at the Wharton School of the University of Pennsylvania...
...rules should ease financial pressures and make races much closer. From this season the cost of engines sold to independent teams will be slashed by half and in-season car-testing has been banned. Further changes are set for 2010; proposals set out this month by the FIA, world motor sport's governing body, would see teams handed greater technical freedom in exchange for limiting their budgets to just $44 million. Spend more and teams would face tighter technical restrictions...
Britain's motor-sport industry has a healthy track record of updating and refining technology. More than 30% of its roughly $9 billion in annual revenue is put back into research and development, Aylett says; the wider engineering sector reinvests just 3%. That emphasis on research has helped motor sport cultivate technologies for use in areas outside racing such as aerospace. Pi Research has an eye on growing its share of business in the defense and marine-craft industries. With Grand Prix teams putting the brakes on spending, diversification may be the best chance for survival. Driving Change A raft...