Word: motorizer
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When James Bond roars off in the upcoming License to Kill, he'll be driving a Lincoln Continental Mark VII instead of his famous Aston Martin. It's not that No. 007 has altered his automotive allegiance. It's that Ford Motor Co., the maker of the Continental, offered free cars for the film in exchange for putting Bond behind the wheel of its top-of-the-line luxury model. So it was farewell, Aston Martin. In the lucrative world of product placement, show business and big business are seeing eye to eye about getting brand names into the movies...
...time General Motors closed its plant in Fremont, Calif., in 1982, the factory had one of the worst labor-relations records in the country. "We were fighting with GM all the time," says United Auto Workers committeeman Ed Valdez. "The product was going down the line with no one paying any attention to it. 'Ship it! Ship it!' they said." Today, working for New United Motor Manufacturing, Inc., a joint venture formed by GM and Toyota in 1983, the same workers are producing almost defect-free Chevrolets and Toyotas with a higher efficiency rating than any GM plant...
...more than 15% of the $170 million it spends yearly on job training to remedial education. In an attempt to match the quality of many foreign manufacturers, Detroit's Big Three carmakers joined the United Auto Workers in 1982 to create a comprehensive education and training program. At Ford Motor Co. alone, more than 8,500 of 106,000 blue-collar workers have since enrolled in basic-skills classes at the company's 50 learning centers in plants nationwide. Says Ford chairman Donald E. Petersen: "The prosperity of our business will depend on our ability to operate more and more...
Step 2: Undergraduate Activity Center. The Harvard Motor House is ideally suited for this role. In fact, the University could even house all undergrads here, eliminating all complaints about campus unity. The entire House system as well as Sever, Emerson, Robinson and Harvard Halls could then be converted into a more profitable enterprise, such as an amusement park/wax museum/go-cart track. It could have a catchy name such as "Harvard Funland," "Brown University" or something wacky like that...
...group also opposes Harvard's plans to replace the Harvard Motor Inn with a seven-story structure. The organization would like a five-story maximum on all buildings. Gifford said her group would pressure the Cambridge Planning Board, which grants special permits for buildings above 60 feet, to adopt the ceiling...