Word: motorizer
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...room where the final period sequence was shot, examining herself in one of Sarah's mirrors. But Anna engages in no searching of soul or image-just a glance and a primp and she's off. Mike reaches the room as the car motor's rev signals Anna's departure. He calls out for her: "Sarah!" It is too late. Mike, the modern man, has lost his French lieutenant's woman. Charles, the Victorian aesthete, has been deserted by a surpassing actress. A heart is broken, the mirror has cracked, the film spins...
...decade ago, 62% of car loans were made at banks, while the financial subsidiaries of the auto companies (General Motors Acceptance Corp., Chrysler Financial Corp. and Ford Motor Credit Co.) had only 24% of the business. By early this year, according to the National Automobile Dealers Association, the banks' share had fallen to just 35.9%, while the car companies had garnered 42% of the market. The GMAC loan volume has increased from $12.8 billion in 1978 to an annual rate of about $20 billion this year...
More and more companies are making the same decision as Mrs. Paul's. They are using established brand names on new products, a strategy known on Madison Avenue as "brand extension." Honda Motor Co. made sure its well-known auto motive name was prominently displayed on the firm's new power lawnmower. General Foods named its dessert-on-a-stick Jell-O Pudding Pops. Also in the testing stage: Jell-O Slice Creme, a freezer cake mix; and Jell-O Gelatin Pops, whipped gelatin on a stick. "The consumer is suspicious of exaggerated claims and therefore trusts certain...
...given a normal key that can be easily copied, guests receive a thin paper card containing a metal foil strip with a precise pattern of holes punched in it by a computer. When someone inserts the card into a small box on his room door, a battery-powered electric motor opens the latch. When a customer checks out of the hotel or reports his card missing, the computer changes his room combination. The electronic watchdog has a total of 4 billion constantly changing combinations. Managers at hotels using computer keys say that the system has virtually eliminated larceny...
They are also a short, sharp insight into the temper of the times, a compressed cultural iconography. It was plain that the sexual revolution had reached the suburbs when in 1968 Ford Motor Co. sold autos with a song urging: "It's the way to swing/ Go and have your fling." McDonald's spoke to the '60s-weary Silent Majority in 1971 with words that had little to do with fast food but that probably summed up why people supported the Viet Nam War: "Let's start buildin' our world/ Let's stop puttin...