Word: motorizer
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Twenty-five miles away, at Ford Motor Co.'s Wayne, Mich., plant, workmen are busily assembling the company's new subcompacts, the Ford Escort and the Mercury Lynx. Developed at a cost of $3 billion, the new cars are the first autos that Ford has built from the ground up since the Model...
...built on the automobile like the U.S.'s. In his novel Lolita, the late Vladimir Nabokov had his hero drive mindlessly around the U.S. because that represented the quintessential American experience. With only 5.3% of the total world population, Americans drive almost 40% of the world's motor vehicles. There is a car for almost every single licensed driver: 120 million, vs. 143 million. Americans use their cars for work and play; they eat in them, sleep in them, pray in them, see movies in them, even make love in them. Some of the country's largest...
...fifth of the country's gross national product. Autos create employment for almost one in five American workers. The industry uses 60% of the country's synthetic rubber, 50% of its malleable iron, 33% of its zinc, 25% of its steel and 17% of its aluminum. Motor vehicles also consume nearly 40% of the 6.7 billion bbl. of oil used in the U.S. every year...
...Erika. The cars in Ford Motor Co.'s future are the Ford Escort and Mercury Lynx, code-named the Erika. As successor to the decade-old Ford Pinto and Mercury Bobcat, they are smaller than either GM's X-cars or Chrysler's K models. The Escort and Lynx will seat four adults with ease, and have fuel economy estimates of 30 m.p.g. city and 44 m.p.g. highway...
Philip Caldwell, 60, has been chairman of Ford Motor Co. since the retirement of Henry Ford II last March. A 1942 graduate of the Harvard Business School, he has been with Ford for 27 years. During the early 1970s, Caldwell ran Ford's highly successful overseas operations. Says Ford's boss: "We cannot afford to let our basic industries atrophy, while we become more and more dependent on overseas sources of supply all the time. It just doesn't wash. It is essential that we get on with the business of not only retooling the auto industry...