Word: motorola
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Dates: during 1940-1949
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Although more than 100 manufacturers were making TV sets, 90% of the sales still went to the industry's Big Eight (Admiral, Crosley, Du Mont, Emerson, General Electric, Motorola, Philco and RCA). Last winter both big & small manufacturers were booming confidently ahead in the expectation that 1949 was going to be a 2,500,000-set year. This spring they crashed into a roadblock of buyer resistance. By last week, many of the smaller companies were hanging on by their fingernails...
Customers, shelling out on the prospect that programs would improve before the novelty wore off, were going heaviest for table sets with 10-in. screens (most popular models: a $339.50 Philco, a $375 RCA). But the smaller 7-in. screen models, such as the $179.95 Motorola, the cheapest set, were right behind...
...First to pin them was Grigsby-Grunow Co., shortly after he had hit on the idea of adapting to radio the dynamic speaker, which launched the Majestic radio. Grigsby stock boomed, but bumptious Engineer Lear had been fired. Disappointed, he drifted until 1929, then on his own introduced the Motorola (first practical commercial radio for automobiles). Two years later he got interested in airplane radio, began to find his stride...