Word: motorola
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Computers are certainly doing some of the work. Companies like eBay, GM and Motorola have all used software from Massachusetts firm Idiom Technologies to help power their efforts in localization, as language targeting is sometimes called. Still, it often takes a real brain to differentiate terms in context: the word trunk can refer to a suitcase, a car hatch or an elephant's snout, for example...
...same goes for Apple's partners. The last time Apple experimented with a phone, the largely unsuccessful ROKR, Jobs let Motorola make it, an unsatisfying experiment. "What we learned was that we wouldn't be satisfied with glomming iTunes onto a regular phone," Jobs says. "We realized through that experience that for us to be happy, for us to be proud, we were going to have...
...brand of the moment, (RED), is also the most socially conscious. Created by Bono and Bobby Shriver to benefit the Global Fund in the fight against AIDS, the campaign includes companies like Gap, Apple, American Express, Giorgio Armani, Motorola and Converse, which were enlisted to raise money by selling their own (Product) RED lines and donating portions of their profits...
Considering their widely divergent views on WiMax, it's no surprise that relations between phonemakers and mobile carriers are getting crackly. Motorola's Zander found that out after he struck a $300 million deal with Clearwire in July that gave Motorola access to WiMax technology and equipment. "I do the Clearwire deal, and I get 10 hate mails," Zander quipped to Time...
...even strained alliances with their old best customers is not stopping Motorola and its competitors from rolling out a range of new wi-fi and WiMax handsets. Nokia, the world's leading handset vendor, for example, offers at least 12 wi-fi devices, and says it's prepared to offer WiMax phones if the market wants them. Motorola started shipping its A910 wi-fi phone in Europe this month, and is providing WiMax handsets to Japanese provider Softbank for a planned trial. It's enough to make mobile-phone operators long for the days when they knew who their friends...