Word: motorola
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...mobile-phone industry used to be straightforward. Operators, like Vodafone, ran networks based on cellular technologies that transmitted signals through the air from giant, ground-based antennas. And handset vendors, like Nokia and Motorola, churned out phones that worked on those networks, which they'd sell through the operators. An easy-enough, symbiotic relationship for all involved. [an error occurred while processing this directive...
...dominance of traditional cellular networks - a shift that has left the carriers scrambling for a strategy as they increasingly face the prospect of competing head-on with their long-term collaborators, the handsetmakers. At stake? Potentially nothing less than the structure of the $600 billion worldwide mobile industry. Motorola ceo Ed Zander says: "There's going to be a lot of turmoil in the next couple of years...
...devices probably won't be ready until next year, handsetmakers are already giddy at the prospect. With WiMax's roots in the Internet, the reasoning goes, mobile networks based on that technology will be able to deliver the multimedia goods to mobile-phone customers better than traditional cellular networks. Motorola chief technology officer Padmasree Warrior says WiMax offers "three times the data transfer and half the cost" of cellular networks, which were originally designed only to handle voice calls. Handset vendors also like the prospect of a WiMax future which may help to free them from intellectual property payments. (Many...
Most controversial are the tokens, which have gone corporate. You can now travel the board as a Motorola cell phone, a bag of McDonald's fries, a cup of Starbucks coffee, a Toyota Prius or a New Balance sneaker. The companies did not pay a placement fee, but the consumer group Commercial Alert decried the change as a sign of the ubiquitous branding of American life. Which it is, and which is why the change is overdue. It's part of Monopoly's cultural role: to let people playact contemporary business, pretty...
...comparison, Verizon Wireless sells its Motorola Q smart phone for the same price but charges $80 a month for unlimited data and just 450 min. of talk. It's likely that Cingular will soon be selling Pearls and that Verizon Wireless and Sprint will one day offer a similar BlackBerry--but you may never again find a monthly rate this good...