Word: motorola
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...World incomes meet the shrinking cost of technology, multinationals are betting that markets will bloom. In October, Silicon Valley's Advanced Micro Devices introduced a $185 Personal Internet Communicator - a basic computer - for developing countries, while Taiwan-based VIA Technologies plans to launch a similar device costing just $100. Motorola recently unveiled a no-frills cell phone priced at $40; the cell-phone manufacturer says it expects to sell 6 million cell phones in six months in markets including China, India and Turkey. "You've got nearly 2 billion people who will be buying a phone - need a phone - over...
...says. But marketing to the poor is challenging. "It's not as simple as finding a low price point," says Richard Brown, marketing vice president for VIA Technologies. Company executives need to understand not only what poor consumers can afford but also what they want and can use. Motorola's Burnes says the company went through four redesigns to develop a low-cost cell phone with battery life as long as 500 hours (for villagers without regular electricity) and an extra-loud volume for use in noisy markets. The poor need innovative models of financing too. When cement supplier Cemex...
...they would love a satellite radio--iPod combo, using the radio to find new music to download. Although there's an iPod dock from TimeTrax for podcasting satellite radio, for now, she says, "my iPod will do." Sprint, meanwhile, launched a radio network this month (see sidebar). And Motorola is testing a service called iRadio that will allow users to download MP3s and content from Internet stations to a cell phone and, from there, beam it to a car stereo. (Internet radio groups like Live365.com aim to charge fees for that...
Jill Morgan quit her job as a software engineer at Motorola to stay at home with her three kids and started a publishing company purely to satisfy small customers. Fond memories of Mr. Pine's Purple House, her very favorite book as a child, had driven her to eBay, where she was shocked to find a single used copy selling for $300. "I could buy it for my children, but I couldn't let them hold it," she says. So Morgan founded Purple House Press and set about acquiring the rights to republish out-of-print children's classics, such...
...downturn already rivals the depressions that have struck car-and steelmakers in recent years. Some 64,000 semiconductor employees have been laid off in the past ten months, a toll that equals 19% of the industry's U.S. work force. The top five chip producers, including Intel, Motorola and Advanced Micro Devices, lost a total of $195 million in the quarter ending in September, and the red ink keeps flowing...