Word: motorola
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...Motorola's dire straits required a dramatic reinvention. So over the course of 2008, it slashed costs, replaced nearly 70% of its senior executives, transformed its corporate culture and hired Sanjay Jha, Brown's co-CEO, to resurrect its handset segment. Then it took the turnaround one step further, announcing plans in February to split the corporation into two independent entities...
...first quarter of 2011, Motorola's assets will be divided evenly, with both parts sharing intellectual property and the brand name. Jha will oversee the mobile-device and television-set-top-box businesses. Brown will run the rest, which the company calls Motorola Enterprise Mobility Solutions and Networks, a name that could only have been fashioned by engineers. "I've long advocated that these were two distinctly separate companies," Brown says. "The split will mean renewed focus, improved innovation, better customer satisfaction and increased employee engagement...
Conglomerates have fallen out of favor in corporate America, and Motorola is the latest to be torn apart. As a separate entity, a company comprising the radio and networks units - both mature, stable businesses - could become a classic widow-and-orphan value stock that investors love, generating high dividends. Mobile, however, will be the growth opportunity. (See the best travel gadgets...
...Motorola knows all too well, it will take a red-hot hit to capture those new customers. The 81-year-old American institution, based in Schaumburg, Ill., has a celebrated history: its engineers invented the cell phone and, before that, the walkie-talkie, as well as one of the world's first semiconductors. By the early 2000s, it had also produced the best-selling mobile phone of all time, the StarTAC, the world's first clamshell. It surpassed that feat with the ultra-sleek Razr, introduced in 2004. The Razr transformed the mobile market, and more than 100 million units...
Today the iPhone is the iPhone of its time, a sleek machine with the ability to handle the Web, e-mail and photos and run a jillion apps - features that Motorola mostly failed to develop in following up on Razr's achievements. "Razr's success hid some fundamental shortcomings in how the business was being run," Jha says. Meanwhile, he adds, "the Chinese and Koreans were coming in and innovating faster than we were...