Word: motorola
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Greg Brown, Co-CEO of Motorola, likes to compare his company's recent performance to the Dickens classic A Tale of Two Cities. Yes, that's got to be the most clichéd literary reference in Western history, but Brown is not a wordsmith. He runs a gadget company. And that's the problem: Motorola was once renowned for manufacturing ultra-chic mobile phones. Yet since 2006, that business has been in free fall, and the company's overall revenue has dropped by half. The recession didn't help much. Keeping the $22 billion firm afloat were its less glamorous...
Brown says 2008 "marked the best year ever for our home and enterprise-mobility segments and the worst year ever for our mobile-device business. There were really two stories behind one Motorola." (See pictures of the cell phone's history...
...group includes the defense companies Northrop Grumman Electronic Systems and Raytheon International Inc., as well as major manufacturers like Motorola, Boeing and others producing satellites, medical equipment and pipelines. The return of the Lockerbie bomber may have enraged U.S. officials and millions of Americans, but, says Assistant U.S. Secretary of Commerce Nicole Lamb-Hale, this week's trip is aimed at moving on from that bitter history. "We're certain this marks a new chapter in our relationship and that it will help to strengthen economic and political ties," she said in Tripoli...
Though he doesn't know it, shop manager Zhu Baohua is on the front lines of the battle to reform the global economy. Zhu's three-floor electronics store, crammed with Sony TVs, Motorola cell phones and HP PCs, is located in a nondescript neighborhood in the western Chinese city of Xi'an. Far from China's dynamic coastal manufacturing and financial centers, Xi'an for decades has been an economic backwater known mainly as the home of China's famed terra-cotta warriors, reminders of the city's glory days as a capital of ancient dynasties...
...Hermès'. But from 2004 to early 2008, the company opened 94 new stores and dozens of outlet shops. By the end of 2007, same-store sales were dipping for the first time in years. Says the author: "Convenience acts like antimatter to aura and identity." Likewise, Motorola took its sleek, fashionable $400 Razr cell phone and flooded the market with it at a lower price. "It destroyed the Razr brand," says the author. "Consumers who once considered the Razr the high-fidelity phone now saw it as the cheap phone you get when signing a wireless contract." One consequence...