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What's wrong with this picture? When George Fisher became the head shutterbug at Eastman Kodak four years ago, things instantly looked brighter for Big Yellow, the world's largest photographic filmmaker. Fisher, who dialed up a triumphant turnaround at cellular-phone and microchip giant Motorola, planned to re-vitalize stodgy Kodak (1996 sales: $15.97 billion) with a burst of digital-age products. Instead of bloody downsizings, Fisher would restore Kodak's faded glory through the magic of growth...

Author: /time Magazine | Title: KODAK'S BAD MOMENT | 9/29/1997 | See Source »

Losing isn't supposed to happen under the charismatic Fisher, 56, a native of Anna, Ill., who holds a Ph.D. in applied mathematics from Brown University and is one of corporate America's highest-profile executives. For leading once sleepy Motorola into the digital age, Fisher is on the short list for many high-profile ceo jobs that become available. He spurned an offer to head IBM before Louis Gerstner took that turnaround job in 1993. More recently, Fisher was widely viewed as a possible successor to AT&T chairman Robert Allen. Perhaps partly to scotch speculation that he might...

Author: /time Magazine | Title: KODAK'S BAD MOMENT | 9/29/1997 | See Source »

...field is already glutted with dozens of rivals, from traditional camera makers such as Canon and Nikon to Silicon Valley giants like Hewlett-Packard. Fisher counters that naysayers saw few profits in the 1980s in the business of cellular phones and pagers, which have grown into two of Motorola's most lucrative products. Says he of his record for confounding such doubters: "Been there. Done that...

Author: /time Magazine | Title: KODAK'S BAD MOMENT | 9/29/1997 | See Source »

Fisher launched the trade case in part to get Kodak on the offensive and force Fuji to raise prices. He took a similar tack at Motorola, using U.S. government negotiators to open the Japanese market for microchips. Last week House Speaker Newt Gingrich and minority leader Dick Gephardt urged President Clinton to use "all available means" to pry open Japan's market. Fuji denies any wrongdoing, and it is preparing to make the issue moot in the future by adding a 35-mm color-film plant, part of a $200 million investment, to its existing manufacturing complex in Greenwood...

Author: /time Magazine | Title: KODAK'S BAD MOMENT | 9/29/1997 | See Source »

Apple isn't listening, though: It plans to shut down Power Computing's operation by the end of the year, and is already targeting other clone-makers such as Motorola and UMAX by imposing higher licensing fees for the Mac Operating System. Why so hard on the clones? Acting chairman Steve Jobs, whose dislike of the clone licensing system set up in 1994 is no great secret, would probably describe the move as consolidation ? buying back a large share of the Mac market. But coming at a time when the Mac market itself is shrinking, today's move resembles nothing...

Author: /time Magazine | Title: Apple Ropes in a Clone | 9/2/1997 | See Source »

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