Word: motorolas
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Dates: during 2000-2009
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...America is a "double whammy," says Shernaz Daver. Raised in Bombay and educated at Stanford and Harvard, the 41-year-old high-tech marketing consultant struggled against stereotypes to gain access to boardrooms and executive offices at some of Silicon Valley's most prominent companies, including Sun Microsystems and Motorola...
...Motorola, she was the only woman handling PR for the company's microprocessor unit. Later, at Sun Microsystems, Daver worked closely with Sun's COO Ed Zander and helped position and brand the Solaris product line. Next, she became vice president of corporate communications and investor relations at gamemaker 3DO.After that, she served as vice president of marketing and investor relations at search pioneer Inktomi, acquired by Yahoo. At Inktomi, Daver helped build the company's marketing group, brand identity, and guided the company's public offering and buyout...
Zander tells the story with a baby boomer's nostalgia for his 1950s childhood and a true salesman's pride. Now CEO of Motorola, Zander, 58, doesn't hide the fact that he has tried to animate the company with his particular brand of Brooklyn moxie. He acknowledges that Motorola has a storied past. (Its engineers invented the cellular phone and the walkie-talkie, and it was one of the world's first manufacturers of semiconductors.) But in the years before Zander took over, Motorola had been losing ground to the market-leading muscle of Nokia and to the stylish...
...however, see a lack of fire. After a few disappointing quarters, some product misfires and layoffs that cut 60,000 employees, the company had become "gun-shy," Zander says. When he arrived in January 2004, he set out to change Motorola from the inside out--turning an engineer's company into a design powerhouse, an American icon into a global player and Motorola's conservative culture into one that embraces risk. As Zander puts it, "You gotta celebrate taking a swing...
...emblem of Zander's vision for a new Motorola--one that marries innovative engineering with bold design and marketing--is the Razr. Nearly a year after the wafer-thin phone was launched, sales are still accelerating. Motorola sold 6.5 million Razrs in the third quarter of 2005. In that period, the Razr accounted for 1 in 25 phones sold by any major carrier. The Razr is on track to surpass the best-selling phone of all time, Motorola's StarTAC. If that phone, the world's first clamshell, was Motorola at its geek-chic best, the Razr is just chic...