Word: motorolas
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Dates: during 2000-2009
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...BenQ is getting noticed. So far this year, its branded products generated 44% of its revenues (the company still produces projectors, LCD monitors and mobile phones on a contract basis). But Lee's bold strategy has serious risks. According to consulting firm Gartner, Motorola last year discontinued buying phones from BenQ because the Taiwan firm had started selling its own mobile phones. (Neither Lee nor a Motorola spokesperson would comment.) The acquisition of the Siemens unit is also risky. Burdened with stodgy phones, high costs and falling market share, the German operation is losing about $1 million...
...Taiwan doubts Lee's chutzpah?Mitac's president Billy Ho praises him as "full of courage"?but a turnaround will take more than guts. Lee must repair the German unit while tussling with Nokia, Motorola and Samsung for global market share. Even Lee admits that how successfully he integrates his new handset business "will determine the destiny of BenQ." But the reality for BenQ and the other Taiwan tech outfits is that high-risk ventures may offer the best chance at survival. "They realize they have to do something very drastic," says IDC's Pulskamp. For Taiwan, it's take...
...World incomes meet the shrinking cost of technology, multinationals are betting that markets will bloom. In October, Silicon Valley's Advanced Micro Devices introduced a $185 Personal Internet Communicator - a basic computer - for developing countries, while Taiwan-based VIA Technologies plans to launch a similar device costing just $100. Motorola recently unveiled a no-frills cell phone priced at $40; the cell-phone manufacturer says it expects to sell 6 million cell phones in six months in markets including China, India and Turkey. "You've got nearly 2 billion people who will be buying a phone - need a phone - over...
...says. But marketing to the poor is challenging. "It's not as simple as finding a low price point," says Richard Brown, marketing vice president for VIA Technologies. Company executives need to understand not only what poor consumers can afford but also what they want and can use. Motorola's Burnes says the company went through four redesigns to develop a low-cost cell phone with battery life as long as 500 hours (for villagers without regular electricity) and an extra-loud volume for use in noisy markets. The poor need innovative models of financing too. When cement supplier Cemex...
...they would love a satellite radio--iPod combo, using the radio to find new music to download. Although there's an iPod dock from TimeTrax for podcasting satellite radio, for now, she says, "my iPod will do." Sprint, meanwhile, launched a radio network this month (see sidebar). And Motorola is testing a service called iRadio that will allow users to download MP3s and content from Internet stations to a cell phone and, from there, beam it to a car stereo. (Internet radio groups like Live365.com aim to charge fees for that...