Word: motorolas
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...eagerly the U.S. consumer greets an exciting new product was witnessed by Chicago's Motorola Inc., one of the first to jump into the market for stereophonic phonographs in 1958. The company put on sale a portable stereo set priced at $159.95, hoped to sell 8,000 units by Christmas. Actual total: 72,000 sets. Next year Motorola will spend $12 million on advertising its products, and thinks that stereo, which can run to $5,000 a set, may turn into as big a bonanza...
...Electronics will do better still, says Motorola Executive Vice President Edward R. Taylor, who forecasts a 13% gain in TV sets, another 9% gain in radios. Biggest jump: the new stereophonic sets, which will climb from 750,000 units in '58 to better than 3,000,000 next year...
...most loudly about the wide variety of products are the retailers. Most dealers agree that business would be better if there were fewer models to handle, find that most customers tend to concentrate on a few popular models anyway. "I feel that multiplicity affects profit," says Edward R. Taylor, Motorola executive vice president of consumer products. "It shortens the margins for the wholesaler and retailer." Says Buick General Manager Edward T. Ragsdale: "We reduced our models to make it simpler for our dealers to keep an adequate inventory on hand...
...models, dropping eight Edsels (see Autos); General Motors cut back from 82 to 73 models, has reduced the number of basic body shells this year from three to two. General Electric's Hotpoint Co. Division is cutting its TV models by 50% for 1959, and Motorola is offering 15% fewer 1959 TV models. Norge, which got an early start this year by cutting its washer and dryer models in half, found that its sales climbed...
...spool tape. This month RCA will put on the market a broad library of classical and popular stereo magazine tapes in four sizes and prices, from $4.95 for 22 minutes to $9.95 for 60 minutes. Player sets for the cartridge tapes will come out later because producers, such as Motorola, insisted that RCA first put out enough tapes to make a market. RCA's own magazine-tape playing system will come out by Christmas, retail...