Word: motorolas
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...land of gargantuan urban centers beyond Shanghai and Beijing where the growth potential is giving consumer-products makers palpitations. "If you want to be No. 1 in China, you have to be successful in every city in China," says Ian Chapman-Banks, chief of marketing for North Asia at Motorola...
...have heard of Mika (pronounced mee-ka) yet, but soon enough you may not be able to escape him. The 23-year-old Lebanese-born British singer topped a bbc poll of 130 industry tastemakers as the Next Big Thing for 2007, his music can already be heard on Motorola's RED ads in the U.S., his first video runs on mtv's top rotation, and his face will soon front fashion designer Paul Smith's spring/summer global ad campaign. Not too slouchy given he hasn't actually released a CD yet. Mika's debut single comes...
...research and development as a prime example: R&D centers, once kept close to domestic headquarters, have been springing up around the world as companies seek to lower product-development costs. China and India are attracting the most investment dollars, but other locations are also rapidly emerging. For example, Motorola, Capgemini and Delphi are all setting up R&D centers in Krakow, Poland. Companies accustomed to keeping their R&D operations at home may end up missing important opportunities, says Spelman, because innovation is no longer confined to traditional research havens such as Silicon Valley. He points out that...
...entrenched armies of phonemakers and service providers. They may not be as hip or innovative as Apple, but they will shred one another for nickels, and there are a lot of nickels on the ground. One point of market share in the handset business is worth $1.4 billion. Motorola, having sold more than 50 million Razrs with not enough to show for it, will probably be reverse engineering the iPhone before it hits the stores. "We already have cell phones and smart phones, so the marketplace is already very competitive," says industry analyst Jeff Kagan. "We have not seen Apple...
...same goes for Apple's partners. The last time Apple experimented with a phone, the largely unsuccessful ROKR, Jobs let Motorola make it. "What we learned was that we wouldn't be satisfied with glomming iTunes onto a regular phone," Jobs says. "We realized through that experience that for us to be happy, for us to be proud, we were going to have...