Word: motorolas
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...Motorola's advertising too is the same no matter where you go, promoting the company's most expensive, best-looking phones. Ron Garriques, who runs Motorola's mobile devices unit, says that even though sales of the Razr in India are small, its image is attracting people to Motorola's other products. "In India only about 1% of the population has the ability to afford the Razr," Garriques says. "The real pull for us is the other 1.1 billion people who can't afford a Razr." To reach them, Motorola is working with local carriers to take their phones into...
Making the broad push into emerging telecom markets will require Motorola's disparate working parts--half network infrastructure, half consumer products--to work together in a way they rarely did before Zander arrived. "The leaders of the business units would have tried to optimize the business for themselves," Rau says. Under Zander, part of senior executives' compensation is now tied to Motorola's overall performance, not just that of their own units. They meet in person more often, and each of the top 14 executives is now personally responsible for two major customers or regions. Zander won't make...
...executive suite, complete with private bathroom and treadmill. With so much space, "Who do I talk to?" he asks, laughing. He now sits with the other top managers in a cluster of modest glass-fronted offices. His isn't even the largest, and his secretary gets the view. Ask Motorola executives about their CEO, and they are almost as likely to tease him--about his taste for what he calls cooked sushi or his complaints about the commute to Schaumburg--as praise...
...influence of Silicon Valley, where Zander spent more than 15 years at Sun Microsystems and then a private equity firm. He is trying to bring some of the Valley's spirit to the Chicago suburbs. He has challenged everyone--not just the mobile-phone designers--to come up with Motorola's next iconic product. Rau says his team was inspired by the Razr to develop the "zero-footprint base station," equipment for mobile-phone carriers that takes up less real estate than a standard cell-phone tower...
...doesn't always work. At a new-products lab near the company's headquarters, Motorola engineers excitedly demonstrated a new device, the Ojo, which works as a regular mobile phone and then seamlessly docks into a videophone at home. Zander isn't satisfied. He's thrilled that it works but says the Ojo is too hard for the average consumer to install. "It's a product that wasn't thought through," he says. Still, he's happy that they're taking a swing. Like a summer at Steeplechase, innovation is worth the wait...