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...NAME: Shernaz Daver TITLE: Technology Marketing Consultant CLIENTS: Motorola, Netflix, Openwave, Baidu...
...America is a "double whammy," says Shernaz Daver. Raised in Bombay and educated at Stanford and Harvard, the 41-year-old high-tech marketing consultant struggled against stereotypes to gain access to boardrooms and executive offices at some of Silicon Valley's most prominent companies, including Sun Microsystems and Motorola...
...Motorola, she was the only woman handling PR for the company's microprocessor unit. Later, at Sun Microsystems, Daver worked closely with Sun's COO Ed Zander and helped position and brand the Solaris product line. Next, she became vice president of corporate communications and investor relations at gamemaker 3DO.After that, she served as vice president of marketing and investor relations at search pioneer Inktomi, acquired by Yahoo. At Inktomi, Daver helped build the company's marketing group, brand identity, and guided the company's public offering and buyout...
Zander tells the story with a baby boomer's nostalgia for his 1950s childhood and a true salesman's pride. Now CEO of Motorola, Zander, 58, doesn't hide the fact that he has tried to animate the company with his particular brand of Brooklyn moxie. He acknowledges that Motorola has a storied past. (Its engineers invented the cellular phone and the walkie-talkie, and it was one of the world's first manufacturers of semiconductors.) But in the years before Zander took over, Motorola had been losing ground to the market-leading muscle of Nokia and to the stylish...
...Motorola PowerPC Chip Intel rolled out its new Pentium chip, but Motorola stole the spotlight with its PowerPC microprocessor. Produced in partnership with IBM and Apple, the PowerPC could pose the first serious challenge to Intel's dominance of the $67.7 billion desktop market...