Word: motorolas
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...life of grasshoppers (the subject Goldmark drolly demonstrated last week), Father will settle back for an evening of golf lessons or an audio-visual version of LIFE and Mother will sharpen her French through an EVR correspondence course. CBS has already drawn up a manufacturing agreement with Motorola, Inc., under which Motorola will turn out EVR for institutions in less than two years and for the public market by late...
Freezing Frames. The effect of Goldmark's system is to free individual TV receivers from the confinement of commercial broadcasting. Under its agreement with CBS, Motorola will produce briefcase-sized player units with wires that clamp onto the antenna terminals of existing TV sets. The viewer can then choose a film cartridge, drop it into the player, and dial an unused channel. The film, which automatically threads and rewinds itself, can carry nearly an hour of black-and-white viewing and can be stopped at any time for either individual "freezes" or to flip the frames through...
Captivating Experiences. Goldmark believes that initially EVR will be purely instructional-used in schools, hospitals and industries-if only for reasons of cost. Motorola will price the first EVR player units at nearly $800 apiece. Yet mass production could conceivably push the price down to a fraction of that and eventually lead to TV sets with built-in EVR units. "EVR will make education as compelling as TV entertainment," Goldmark insists. He points out that with EVR, a backwoods teacher could become an educational paragon, ordering lectures by Robert Lowell on poetry, by Zino Francescatti on the violin...
...glowing industry predictions of a surge in color TV sales, Cole decided to phase out production of black-and-white tubes, on which he was losing money, and switch to color. In 1965, he floated a $12,095,000 stock issue to bankroll expansion. Orders for color tubes from Motorola, Admiral and other set makers poured in, rocketing 1966 sales to $89 million. Profits reached $7,300,000 compared with the previous year...
...Stature. G.M. could hardly be happy about losing a top man like Knudsen, just as Motorola was understandably distressed about losing Hogan. Yet, whatever the merits of Motorola's suit against Fairchild, the danger of executives carrying corporate secrets to a rival is generally not as great as it seems. Despite the secrecy fetish that Detroit makes about new models, almost everyone admits that automakers usually know all about one another's most guarded projects. It is often the same way in other industries. Says Michigan State's Jennings: "A secret is only a secret...