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...consumer through appeals to their patriotic side is just plain wrong. Still, ethics have not stopped many companies from jumping on the patriotism bandwagon. Most notably and perhaps least surprisingly, airlines were among the first to equate buying their products with defending the American way. Car companies (i.e. General Motors?? “Keep America Rolling” ad campaign) and fashion companies (i.e. Polo’s montages of very attractive models with highly patriotic music in the background) followed suit immediately...

Author: By Benjamin J. Toff, | Title: Patriotic Consumption | 12/6/2001 | See Source »

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