Word: motors
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Dates: during 1930-1939
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...Smith arranged the five-year transition with the help of two vice presidents, Ralph Damon and Charles A. Rheinstrom. Brought from the presidency of Curtiss Aeroplane & Motor Co., energetic Ralph Damon modernized and standardized American's fleet, which now consists of 50 Douglas "flagships," and has the magnificent operating record of no passenger fatalities since January 1936. High-powered Charles Rheinstrom pepped up American's sales technique, invented airline "scrip," since adopted by the major domestic lines. In advertising, C.R. Smith and his two first lieutenants were equally progressive. One of their headlines: "Fewer Husbandless Nights...
...years a Detroit insurance broker named R. T. Johnstone (neither of whose initials stands for anything) has been pestering Ford Motor Co. to take out a group insurance plan for its employes. Though balding, 37-year-old R. T. Johnstone is one of the nation's largest producers of group insurance, Henry Ford always refused on the ground that group insurance was too paternalistic. Last week, however, Broker Johnstone talked again to Edsel Ford, finally closed a deal for a $150,000,000 plan covering more than 100,000 Ford workers. Said a Ford official: "The men wanted...
Detroit's favorite alibi for bad business is "the weather." Last week although the weather was mild enough for the baseball season to get into its stride, motor makers bemoaned it. Car assemblies fell...
...route to zero as the time for model changes approaches.*But if the motor industry's sales were small, last week its purchases-of one material, at least-were big. The buying power of Detroit itself is in the hands of auto purchasing agents, the best bargain hunters in big-time business. To them every posted price is a target to snipe at. They did their 1938 steel buying in two big lots, each time at their own price. Using as bait bigger orders than the steel industry has seen in some time, they are again angling...
...Although next autumn's annual Auto Show-has already been moved forward a month, to October, to motor makers all-summer shut downs seem unavoidable and they are tempted to beat the gun on each other by putting 1940 models on the streets as early as July. This would not be good news to industry's toolmakers, for such premature previews would pay dividends to manufacturers who spent least time (and money) on getting new machinery for the new models...