Word: mots
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...World Advertising Conven- tion in London, President O. C. Harn of the Audit Bureau of Circulations (touchstone of the publishing business) reminded his hearers of un mot credited to Stanley Clague of Chicago, also prominent in the A. B. C. Mr. Clague once saluted advertising as "the Fifth Estate" of contemporary society, recalling a salutation of Edmund Burke, famed English orator, who styled the Press "a Fourth Estate," more powerful than the three recognized estates of England in his day-the lords temporal, the lords spiritual, the Commons...
...company with others of his kind, it is natural that he should take pleasure in statistical tabulations of the tastes and ancles of his fellows. One of the latest of these diversions is a poll among some few hundreds of the cognoscente- a term which has recently become "le mot juste" among the intelligentsia--to determine the ten best books published since...
...little digging has given us, for example, "peduncles" in a press despatch referring to the space between two semi-circles side by side. A popular novelist unearthed "carapace" to give us one more synonym for "shell". Kipling, Conrad, and Meredith knew the value of the "mot juste" and have forced their readers to learn the value of the dictionary. When one starts out to enrich the vocabulary in this way the possibilities are limitless. See how a little diligence can improve the usual novel opening. "It was something akin to ataraxy that our heroine, aestivating amongst the alsike, observed that...
...Primerose" pleased and still pleases the audience by an irony without bitterness, a satire without anger, and an "indulgence" in which witticism and emotion are skillfully combined. It pleases more than all by its "esprit"-a light and brilliant sort of "esprit," crackling and sparkling which finds the right "mot" at the very second the spectator is waiting for a reason to accept...
...assistant secretary, he worked among the great universities, in the cities, and on the railroads. In 1908, however, the International Committee relieved the Christian Association of its pledge, and ordered him home to fill the position of General Secretary for North America during the absence of Mr. John R. Mot, in which capacity he has been a leader at the North field Conference for the last three years. Mr. Mott's return has now relieved him of his duties in this country, and he will sail for the East next month, as General Secretary for India, Ceylon, and Burma...