Word: motto
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Dates: during 1950-1959
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Ever since Protagoras brandished the philosophical motto that "man is the measure of all things," thus declaring man's personal freedom an unlimited absolute, sages and philosophers have been fascinated with the idea of freedom. Today, after some 2,500 years, the idea remains just as vital and just as fascinating...
...records two vivid and poignant modern samples of ravaged Roman: General Stilwell's World War II motto, "Illegitimati non carborundum [Don't let the bastards grind you down],' and Adlai Stevenson's classic cry of anguish, "Via oviciptum dura est [The way of the egghead is hard...
Lebanon was furious. The city's new motto: "Let's put the center back in the middle." Citizens fired off letters to Washington, and Lebanon Mayor Raymond Schuette snapped peckishly: "We just don't see this as something funny...
...soft-selling, satirical commercial had been tried before, and except for a few engaging specimens such as Bert and Harry Piel of Piel's Beer, had fallen into limbo. Stan was undeterred. Incorporating himself in Los Angeles as Freberg, Ltd. ("but not very"), he took a Latin motto ("Ars gratia pecuniae"-Art for money's sake) and put his talents on the market ("bizarre sales ideas, at a bizarre fee; but worth...
...Jones injected a cubbish mood by teaching the boys to sing such rousing tunes as the official Roar, Lion, Roar at almost any meal. Though many a Rotarian and no few Kiwanians would continue to frown down upon lively Lions, the Jones ideas infected the older clubs (the Kiwanis motto has been changed from "We Trade" to "We Build"), and the Lions thrived first in the U.S., then in Canada, Latin America and Europe...