Word: motto
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Dates: during 1990-1999
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...billionaire financier; of a heart attack after a long battle with cancer; at his villa near Malaga, Spain. Goldsmith made his nut with pharmaceuticals and groceries and parlayed it into a fortune as a corporate raider in the '80s, acquiring high-profile targets. A legendary gambler, his business motto was "If you can see a bandwagon, it's too late to get on it." Late in life he started one of his own, founding Britain's Referendum Party, which opposed the European common currency. His warm and very extended family included his third wife, who lives in London...
Captain Cousteau's legacy is renewed as each new diver slips below the surface and perpetuates the motto of his beloved ship, Calypso: "We must go and see for ourselves." Over dinner in Orlando, Fla., last January, he urged, "We must explore! The greatest threat to the oceans is ignorance. Permanent mistakes are being made by good people who do not know what they do not know about...
Trying to be, as ICG's motto puts it, "the dominant alternative to the local exchange monopoly" costs a bundle. Capital spending of $228 million last year outweighed $190 million in sales. Bryan has raised a $1.1 billion war chest; without deregulation, he says, "the financial markets wouldn't have been open to us." But a payoff is in sight. In Ohio, where the company is attempting to woo customers away from Ameritech, ICG marketers' cold calls have led to a remarkable 50% in follow-up appointments. Bryan says ICG will probably have a positive cash flow next year...
...quilts, with their magnificent sobriety of color--a soft, swaddling minimalism, America's first major abstract art. And then, of course, there are the Shakers, who reached America in 1774 but whose celebrated furniture attained its apogee of design between 1820 and 1850. "Hands to work," said a Shaker motto, "hearts to God." Work was prayer, and nothing "worldly," meaning ostentatious or decorative, was allowed, beyond a discreet molding to the top of a cabinet or an elegant taper to a turned...
Sullivan (1856-1924) was America's first great modern architect. It's a curious twist of fate that, having written hundreds of thousands of words about architecture, he should be known to most people today by one phrase: "Form follows function." It became the motto of all functionalist designers, but it doesn't represent Sullivan's own ideas at all. He wasn't antidecoration. He was, rather, one of the greatest designers of decorative detail, in an age that excelled in it. But he insisted on the primacy of the main masses. Both this and the love of inventive detail...