Word: mottoes
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Dates: during 1950-1959
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...increasing credit squeeze, Jasper's supply of money seemed endless. It turned out that recently most of the cash came from the State Building Society, a publicly owned savings-and-loan association supported by small depositors and designed to help people buy their own homes. Its motto: The Horn of Plenty. The horn was easily tapped by Jasper & Co. through Grunwald, who was also a lawyer representing State Building; he arranged for the Society to lend to Jasper on mortgages. All told, it lent Jasper $21.2 million of its currently estimated $40 million in assets, some $10.3 million without...
...named after its home town in Japan) presents thinly disguised Broadway and Paris turns, together with jazzed-up versions of Japanese fairy and folk tales, all held together in a sukiyaki-like mixture of muted native music and brassy show tunes. The 400 girls of the Takarazuka company (their motto: "Be pure, be right, be beautiful") sing everything from high soprano to near baritone, and the male impersonators among them pass out pinup photos by the thousands to their frenzied teen-age following...
...Hawaii's motto...
...picture on it (of an Alpine mountain). Brown & Williamson, whose "Thinking Man" Viceroys thoughtlessly slumped 20% in the first quarter, clawed back with two new filters: the mentholated Belair, whose pack also boasts a picture: blue sky with snow-white clouds, and the non-mentholated, "high filtration" Life, whose motto, encrusted on every package in Latin, is: "Life Is Great." P. Lorillard Co. (Kent, Newport, Old Gold) brought out Spring, a tastefully packaged king with "lightest menthol" and "honeycomb filter...
...Street's Lord Beaverbrook, he eventually outgrew Canada, six years ago bought Edinburgh's Scotsman, settled in Scotland, soon had a corner on Scottish commercial TV ("The most beautiful music to me is a spot commercial at ten bucks a whack") and an approved coat of arms. Motto: NEVER A BACKWARD STEP...