Word: mottoes
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Dates: during 1950-1959
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...days lumbermen had a harsh motto-"Cut and get out"-as they marched across U.S. forests leaving them stumped and stripped. The result was that by the late 1930s the U.S. was in danger of becoming timber-poor, and the lumber industry was under heavy fire from conservationists. Today, lumbermen have a new approach and a new program that promises to produce more trees than ever before. The project: tree farming, under which U.S. forests are as carefully planted, managed and harvested as lettuce and tomatoes. When loggers fell a tree, they make sure a new one grows...
...wise and harvest timber as a crop. In the last ten years I've harvested 1,000,000 board feet of railway crossties, 800 cords of fuel wood, 1,000,000 board feet of saw logs and 500 cords of pulpwood off that land. Now my motto is 'Let your tree work for you.' It pays...
...sends a catalogue, the Briton assures you his product is the best, and two Germans show up and ask, 'Where do we put it?' " In capitals and backlands throughout Latin America, German salesmen in belted jackets, speaking good Spanish or Portuguese, take pride in a three-word motto: "Sell, sell, sell!" They welcome small orders, quite feasible in German plants, where labor comes cheap and a product can easily be retooled for the individual customer. By building an engine that operates on either diesel fuel or natural gas, Germans got much Venezuelan oilfield business...
...Bites Deep. Voluble as can be when arguing whether a bird is a Bohemian or a cedar waxwing, birders become strangely inarticulate when pressed to explain their sport. They have no simple motto like the Everest climbers' "Because it is there." They usually mumble something about liking birds since childhood, or about the thrill of hunting without its element of cruelty, or just the great outdoors. Whatever its origin, the birding bug bites deep. Wives picture themselves dolefully as "birding widows." A golfer trying to wave his ball into the cup for an eagle at the 18th hole when...
...ballet, Japanese Western dancing, English. After a year, they are graduated to the chorus (pay: 10,000 yen a month, or $27.77). The 30 stars make ten times that much. The girls wear blue jeans, sweaters, and horsetail hairdos in school, do their own housekeeping and live by a motto:'"Be pure, be right, be beautiful." Their glamorous aura of unattainableness makes them idols to millions of Japanese fans...