Word: mottoes
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Dates: during 1980-1989
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Bold signs direct customers to the "surfin" department, and the company motto, also in English, is pure yuppie: "We make sure you're a winner." Says Isao Iwase, managing director of Oshman's in Tokyo: "The comfortable American life-style is being more widely accepted these days." With fall in the air, American baseball gear has given way to N.F.L. hats and jackets...
...true Harvard, said William James [a Harvard graduate himself], `is the invisible Harvard in the souls of her more truth-seeking and independent and often very solitary sons.' This was an exact description of his Harvard. When it became a piety--a chesty motto suitable for fundraising or for framing on a new common-room wall--the golden age was over...
...pocked by controversy in the '60s and cheating scandals in the '70s, yielding in the '80s to a new national temper. Today women are admitted, there is a , course in ethics, and the incoming class is treated with unaccustomed humanity. "Demanding but not demeaning" is the cadre's new motto. Only the school prayer goes on as before: "Make us to choose the harder right instead of the easier wrong, and never to be content with a half truth when the whole...
This fall, Harvard's Dining Services new motto might be, "If we knew you were coming, we'd have baked you a cake...
Zawicki's belief in a cost-free route to fortune is what Atlantic City, in its newest incarnation, is all about. Shrine of the shill, hometown of hucksterism, municipal embodiment of the motto "Ocean, emotion and constant promotion," the city has reinvented itself time and time again for the sake of a new hustle. In 1936 its mayor claimed that the Miss America Pageant was a "cultural event." (True, a contestant in last week's pageant -- the 63rd -- did sing an aria from Die Fledermaus, but the event is still more about swimwear than opera.) During the Prohibition...