Word: mottoes
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Dates: during 1980-1989
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...Corr's change its name. Coors claimed that the tiny soda maker was trying to trade on the brewer's identity. As evidence, it cited one of Corr's slogans, "Made with pure Rocky Mountain water," which barely differs from the beer company's famous motto...
...Gentle bodybuilding. . . Passive insistence." That is not an ad slogan from Gandhi's Nonviolent Health Spa. It's the muscle-making motto of Raquel Welch, 43, who last week finished writing her entry into the bulging exercise-book market. "This was the first time I was able to say something firsthand," explains Welch, who spent a year collaborating with Husband-Photographer Andre Weinfeld, 37, on Raquel's Health and Beauty Book. "We didn't want the drill-instructor look-I think the pictures should be inspirational." Indeed. This is one time when the medium should...
Examples of our religious foundations abound. The national motto, "In God We Trust," is imprinted on all of our currency. We refer to God in our national anthem and in "America." President Reagan has proclaimed a Jewish Heritage Week as well as declaring 1983 the "Year of the Bible." The words "Anno Domini" (translated: "in the year of our Lord") or "A.D." have pervaded our time references, are chiseled into nearly every federal building, and are found in every Presidential document. And the most telling of all, we publicly continue to celebrate the birth and crucifixion of Jesus Christ...
...World War I. Armistice came four days later. Howard was a small man who kept a mirror in his office, in front of which he would invite people of comparable size to stand beside him to prove he was not so little after all. The Scripps-Howard motto, under Howard and today, is "Give light and the people will find their own way." Next to the motto, in the pages of its newspapers, is a likeness of a lighthouse...
Perception is reality. It is the motto of pickpockets, but also the police. Los Angeles authorities discovered a few years ago that an empty police car parked alongside a speedway would serve just as well as a manned cruiser to slow down traffic. In fact, at least one Beverly Hills denizen has taken to keeping a fake patrol car in the driveway to deter thieves. Mere burglar alarms are obsolete today; the up-to-date suburban paranoiac installs timers in his house to turn lights off and on while he is away...