Word: mottoes
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Dates: during 1990-1999
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...right brain, meantime, goes to the other extreme and lays down, "Nothing foreign is human to me"--a thought that is not merely a nice motto for xenophobes, but also points, if you think about it, toward one of the deepest dynamics of human nature. A healthy character, in its raw state, is a nasty little fascist, equipped with an intolerant immune system; it rejects such deeds as the Cambridge murder and necrophilia in the way that a healthy body rejects an invasion of microbes. This vigorous state of mind has no sympathy for what it identifies as alien life...
Just as NBC is slapping "Must See TV" everywhere, so are the other networks trying to establish themselves as brands. CBS has revived the motto "Welcome Home," used over and over in its promotional spots. What does it mean? That CBS is "a good place to be, a fun place to be," says the network's head of marketing, George Schweitzer. "There are a lot of people you like on CBS, people who are like you, that it's a place where you find great entertainment and information." They've got the branding down; now maybe they should work...
...launch new careers and rightly feel that youth--like the Star Wars Force--is still with them? "In the long run," economist John Maynard Keynes once wrote, "we are all dead." But that long run is growing longer all the time. Thomas Wyatt offers a better motto for Americans as he writes his novel and raises his daughter in Mississippi. "I don't believe in aging," Wyatt says. "I just think there are multitudes of people who don't stop." Welcome aboard...
...most people, before any benefit of the doubt or exploration into their songs. Most people who deny the Spice Girls' social and musical presence have allowed the overwhelming candy-coated energy of the chipper female quintet go underappreciated for all the wrong reasons. The names, personalities, voices, Girl Power motto-they are all packaged, glossed and ready for consumption. Any objection to the perfectly prepared merchandise is absurd. Looking beyond the bright colors and flashy presentation will uncover the Spice Girls as a corporate fantasy turned real. Feel free to chuckle. Proceed to spin "Wannabe" or "2 Become...
...colleague. "I'm very happy in my personal life" is all Spacey will say of his affairs. "I don't fault people for having an interest in me, nor do I try and stop that interest. I just don't participate in it." As the L.A. Confidential tabloid's motto goes, the real Kevin Spacey remains strictly off the record, on the q.t. and very hush-hush...