Word: mottoes
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...tension, financial problems, selfishness and misery." The early chapters gleefully kick over the rock of the American family. One story, "Wiseguys," for example, details her "loser" father's various bottom-feeding money schemes, including a burglar alarm company whose name, "B.A.R.G." he explained was "grab spelled backwards! And our motto is 'grab your money and run!'" Another story tells of how her little brother, who was a little too "sensitive" for such ambitious parents, suffered endless acrimony. His fantasy for his teddy bear was that "teddy wants...
...philosophy is affordability," says company president Avery Pack. Bike Friday, a folding-bike manufacturer since 1991, offers a more boutique product, with custom-made bikes beginning at $995 and averaging $1,500. The company sells not price but agility and convenience, an idea it captures with a motto that all the mini-bike makers might claim: "Performance that Packs...
...committee in the whole of Apple, to establish prices. I can't think of a comparable company that does no--zero--market research with its customers before launching a product. Ironically, Jobs' personal style could not be more at odds with the brand he has created. If the motto for Apple's consumers is "Think different," the motto for Apple employees is "Think like Steve...
...Here's another dubious idea that's gotten plugged in, turned on and marketed as wizardry. Say aloud what you'd like to pick up at the supermarket and this contraption will print out a list for you. Its motto is "Say it. Print it. Go get it!" Hmm. An earlier iteration of grocery-list makers, the pen-paper combo, didn't require batteries or a manual. And it didn't cost $150. Is this progress or regression...
...committee in the whole of Apple, to establish prices. I can't think of a comparable company that does no-zero-market research with its customers before releasing a product. Ironically, Jobs's personal style could not be more at odds with the brand he has created. If the motto for Apple's consumers is "think different," the motto for Apple employees is "think like Steve...