Word: mottoing
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...Browne had successfully rebranded BP as the green oil company. Some environmentalists--and many others--have mocked its Beyond Petroleum motto and doubted BP's corporate commitment to be "green in everything we do and say." But Browne seems committed to the cause. As early as 1997, in a speech at the Stanford Business School, he acknowledged the problem of climate change, the first leader of the oil industry to do so. BP claims its efforts at controlling emissions have added $650 million of market value to the company in three years, for an investment of just $20 million...
...snide remarks to Jenna and her road-less-traveled, slightly pudgy (read: loser) friend Matt. Jenna is, like, so not cool. Her only solace is to wish of a future circumscribed by her favorite magazine…a place and time when life is lived according to the motto “30, Flirty and Thriving...
Ellwood repeatedly emphasized what seems to be his motto for the KSG’s direction—”partnership, excellence, impact”—and said he hopes the school will connect with undergraduates who “hunger for public policy and public interest sorts of things...
...Gore famously mistranslated our national motto, E pluribus unum, as “out of one, many.” Lamentably, the balkanization implied by Gore’s mistranslation could eventually come to pass if we don’t rediscover the assimilationist, melting pot ideal. Acceptance of that ideal presupposes a faith in the basic virtues of American life and the essential decency of the American people. If Huntington’s forthcoming book, Who Are We?, helps reinvigorate that faith among our cultural elites, he will have performed a valuable service indeed...
...Everyone realizes the motto you keep hearing, ‘team first,’” Ruggiero said. “It’s hard to put ‘team first’ sometimes and everyone’s doing a great job of figuring out what their role is on the team and what they can do individually to contribute—sort of buying into all of the systems that coach has taught us this year...